There are hundreds of thousands of affiliate
programs out there, all of which claim to be the best. Many of them try to give you the impression
that all you have to do is use their banners and links then wait for the money
to start rolling in. Although this can
be the case, this type of scenario normally applies to large sites with a lot
of web traffic.
Choosing banners
With most affiliate programs, you are offered a
variety of banners to plan on your website, as very few of them will be
effective. The problems with most
banners are their size. If you choose a
banner that is high in size, it will take a long time to implement and
use. Therefore, it's recommended that you
use banners no more than 15kb in size.
When you select any types of graphical
advertising, you should try and keep the theme of your website in mind. Even though graphical ads are meant to stand out
and catch people's eye, they shouldn't be to the point where everything else on
the page is completely ignored.
Pop ups and unders
A lot of companies will now give their
affiliates the chance of using pop up or pop under ads. In most opinions, pop ups aren't the way to
go. They can easily annoy visitors and
are normally closed before they even have the chance to load. You should instead go for pop unders and
those types that only display once per visit.
Text link ads
Once of the most successful means of
advertisting is text link ads. They are
easy on bandwidth, don't use a lot of space, and they easily be implemented into
most types of page layouts. Good text
links offer some information as to why your visitor should investigate your
offers.
Email advertising
The direct promotion via email has really taken
off over the last several years, although it has brought tons of spam with it.
If you plan to use email as a method of advertising your products, you should
stand behind what you sell and make yourself available to answer any questions.
Patience
If you feel confident that your site can
generate great sales for certain company's, you should contact them to
negotiate an arrangement. If they don't
seem to enthused to begin with, you should remain patient as companies are
approaced every day with affiliates looking to make better deals.
The reality remains that most affiliates can't deliver
what they promise, and companies are aware of this.
You should always keep in mind that most forms
of advertising will take time. No matter
what methods you plan to use, give it some time before you make any type of
decision. Although something may not happen overnight - it very well could in a
few days or weeks.
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