Affiliate programs will enable a business to
generate a lot of traffic and therefore boost sales through promotion by third
party sales or sites. It's also a cost
effective way to advertise your products and services as you pay only for the
efforts that actually turn into sales.
Setting up your own affiliate system can be
either easy or overwhelming, all depending on how many affiliates you want to
recruit, as well as your payment policy and the type of product that you are offering.
As for your affiliate systems, there are two
options for your business - outsource the entire system or run your own
affiliate system through your own web host.
Each one boasts its own advantages as well as disadvantages.
If you have a small amount of affiliates, then
you can run your own affiliate software.
If you plan to recruit a large
number of affiliates, then you will probably need to outsource. The reason for this, is because you'll find
it easy to deal with a large number of sign ups, track payments, monitor clicks,
etc.
Types of affiliates
There are numerous types of affiliates out
there to choose from. There's the pay
per sale, there an individual is paid only if a sale is generated from the
affiliate's link. It's the least
attractive to people, unless the product is in high demand and the most
profitable for business.
Another type is the pay per lead, where you pay
only for traffic. With this type, the
affiliate is paid only if a visitor is generated from the site of the
affiliate. It's attractive to affiliates
although costly to web site owners due to the possibility of non sale visits.
Considerations
When setting up an affiliate, something to
consider is whether or not you'll approve affiliates manually or
automatically. It's normally recommended
to start affiliate programs with your established customer sites then progress
to new ones.
If you are dealing with pay per clicks, you may
have to control the affiliates as the quality of visitors will be a huge factor
when it comes to the generation of sales.
By manually reviewing, you'll also be able to judge the website or
individual affiliates to see if it's in the best interest of your company.
If you decide to use your own affiliate system,
one of your biggest challenges will be how to pay affiliates a percentage of
what you end up receiving from customers.
To do this, you can rely on software such as Affiliate shop to help you
track and manage commissions.
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